A step-by step course to grow and scale your teacher business with content strategy that converts. 

This Vault will leave you with a 60 day content strategy, marketing resources and tools to continue creating with intention. Because you can't 'hack' your way to a successful business. 

Scale your content strategy ideation, production, execution, and analytics reporting. 

Topics Covered:

• Brand Storytelling
  • The Power of Storytelling
  • Your Niche - What’s my story to tell

• The Customer Journey for Teacher Marketing
  • What is a Customer Journey and Why Does that Matter to me?
  • Why Teacher Marketing + Buyer's Journey Creates Intentionality
  • Never Run Out of a Content Idea Again

• Organizing and Planning Content Ideas
  • What are Content Themes?
  • Creating Content Themes for your Brand
  • The Psychology of a Backlog

• Rinse and Repeat: Recycling Content with Purpose 
  • Extending the Value by Repurposing your Content
  • Rinse and Repeat: What will you repurpose?
  • Batching will Save your Sanity

• Analytics: You Don't Know what you Don't Measure 
  • We can Guess...or We Can Look at the Data
  • Key Performance Indicators
  • UTMs - What, Why, and How

• Let's Put this into Action! 
  • Creating a Content Strategy for your Brand
  • Creating a 60 day content strategy 

WORKBOOK

This course includes a workbook to take notes and graphic organizers aligned to the different Vault topics so that you can immediately put your new knowledge into practice.